FAQ's

Q: What is digital marketing?
A: Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Q: What does a digital marketer do?
A: Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant like us and we will give you best digital/web services guaranteed.

Q: Would my business benefit from digital marketing?
A: Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Q: What’s the biggest mistake digital marketers make?
A: Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, sales approach deflects interest in your company. Make your marketing customer-centric. Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

Q: How often should I update my website?
A: Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Q: What do I need to know about mobile?
A: Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time – and hours – using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.

Q: What is content marketing?
A: Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads, and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

Q: What’s involved in creating a content marketing strategy?
A: A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

Q: What is brand awareness in digital marketing?
A: Brand awareness in digital marketing means creating a digital identity for your target audience. It helps you create and spread knowledge about your brand/organization. This activity is generally helpful whenever you launch a new product/service or brand.

Q: Is digital branding the same as digital marketing?
A: Digital branding is a subset of digital marketing. While digital branding will only focus on creating awareness about your product/service/brand and giving you a digital presence, digital marketing provides a holistic view and helps you generate awareness, sales/conversions and maintain a strong relationship with your customers through Online Reputation Management.

Q: Why should one prefer performance marketing services?
A: While performance marketing becomes very important for urgent and short term campaigns, it can also be leveraged for long term campaigns. It basically depends on your business and your business goals. If you want more conversions in a short duration – performance marketing is the right approach.

Q: What content should we create?
A: There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of interactive content.

Q: How do I get people to read our content?
A: Great headlines are the key to getting people to read, watch, or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”

Q: What is SEO?
A: Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

Q: Why is SEO important?
A: The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

Q: What is local SEO?
A: Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Q: What are keywords?
A: Keywords are the words and phrases searchers use – usually with search engines – to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals like Prosperous, consider keywords and the topics they suggest when optimizing content for search.

Q: What determines search engine rankings?
A: This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many – and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

Q: How do I get mentioned and linked to on other websites?
A: You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be: (1) Secure opportunities to write guest posts on influential blogs (2) Create relationships with influencers in your industry, and (3) Consistently create and promote content worthy of mentions and links.

Q: What is PPC?
A: PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Q: What is native advertising?
A: Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers.

Q: What is sponsored content?
A: You may remember advertorials, that is, editorial-style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content – from articles to videos, infographics, and microsites.

Q: What is a buyer persona?
A: A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.

Q: What is inbound marketing?
A: The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.” Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Q: What is marketing automation?
A: Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, leads nurturing, leads scoring, measurement processes, and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.

Q: What is data-driven marketing?
A: Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when, and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Q: What is performance marketing?
A: Performance marketing focuses on programs in which you pay for performance, that is when specific actions such as clicks, leads, or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

Q: What is a marketing funnel?
A: A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

Q: What is conversion rate optimization?
A: Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

Q: What is interactive content?
A: Interactive content calls for action (interaction) from the prospect beyond reading, listening, or watching. In return, participants receive real-time, personalize results they care about. Activities such as answering questions guide prospects to specific results that address their problems and challenges.

Q: What is personal branding?
A: Personal branding is the process of using online and offline tactics to market yourself individually as a professional. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.

Q: What is a lead magnet?
A: A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.

Q: Is email marketing still effective?
A: Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

Q: Should I buy an email list to get started?
A: Only if you want to waste your money and get in the SPAM business. Most email service providers don’t allow you to use purchased lists. You need to grow your email organically (see the lead magnet question). A small list of real prospects has more value than a large list of strangers.

Q: What is lead nurturing?
A: Lead nurturing is marketing to prospects – usually via email – to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will inevitably improve conversion rates and drive sales.

Q: Do I need an email newsletter?
A: It’s wise to send regular updates to your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Q: What is a call to action?
A: A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing, a CTA generally takes the form of a button or link.

Q: How do I differentiate my brand?
A: The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonate on an emotional level. Start with this question: How can we improve the lives of those we serve?

Q: What does Google Analytics do for me?
A: Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior, and conversions.

Q: What should I measure?
A: A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

Q: How long does it take to see results?
A: Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

Q: What Does It cost to use ours services?
A: There is no license fee or monthly subscriptions for signing up or access. Prosperous Services charges on the basis of services provided that is for Digital brandking and marketing, Web Services, SEO, etc as well as we charge transaction fees and commission on shipments. For carriers, access is 100% free of charge.

Q: What can i ship?
A: We support all palletised and bulk tank transport. Please contact us for any specific requirements.

Q: What warranties do I hve for my shipments?
A: We operates under country-specific freight forward industry terms. We can also offer specific insurance cover on request. We regularly review our transport providers and only work with professional and experienced carriers.

Q: How do we verify carriers?
A: We take pride in ensuring the quality of our Carriers. All Carriers are pre-screened and verified before they start carrying your freight. We regularly monitor compliance documentation and review Carrier performance.

Q: Can I add my existing carriers to our list?
A: Absolutely, we welcome existing relationships allowing you to manage all your transport on one platform.

Q: When do carriers get paid by us?
A: We pay carriers within 30 days after proof of delivery (POD) is scanned via the driver’s app to the platform.

Q: Who can use our services?
A: We are a B2B platform allowing businesses of any form with readily available shipments to be linked to equipped carrier service companies.

Q: After completing a delivery, how do i get paid?
A: After the digitalized proof of delivery (POD) is uploaded to the platform, payment will be received within 30 days.

Q: After registering as a carrier, when can I begin accepting jobs?
A: Once registered as a Carrier, we will review your application to verify your ability to handle our shippers’ freight. Carriers may start as soon as all compliance documents have been approved.

Q: What location do we ship to?
A: We can handle shipments via rail/road/air freight throughout all of India. If there is any specific requirement for international shipment, we can give you best pricing for the same. Please email us your requirement on info@prosperousservices.in